The first step in creating your wedding dress is a personal consultation with Alida Herbst in her Hampstead studio where the gown will be designed and made. The result is a sketch of your dress for your approval together with fabric samples for you to consider.
Once you’re happy with the sketch a toile is made – essentially the dress is created in cotton to your measurements for you to try. We recommend the first consultation is ‘6 months’ before your wedding date.
Your first and second fittings, 20 to 18 weeks ahead of your wedding day, will be with the toile focusing on fine-tuning the design and achieving a perfect fit. For your third fitting, you will fit your wedding dress in its actual fabric for the first time. Minor adjustments made, you will be back for your final fitting just a week later.
Your dress will be designed and made in all it’s detail in Alida’s Hampstead studio.
Couture prices start at £3,700.